Next Session: Thursday, March 20, 2025, 1pm-5pm EST

Take control of your business’s future with Dawn K. Kennedy’s 4-Hour Strategic Planning Workshop—designed to help you gain clarity, focus, and actionable steps that move your business closer to its goals. This intensive, hands-on workshop is the perfect opportunity to refine your strategy, assess key areas of growth, and create a tailored 90-day plan that drives results.

Spend Four Focused Hours. Create Your Actionable Written 90-day Plan.

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Why This Workshop?

Why This Workshop?

Maximize Your ROI: Every decision you make in the workshop is designed to boost your return on investment through focused, results-driven strategies.
Strategic Focus: Gain a clear, prioritized roadmap that aligns with your business’s vision and goals.
Expert Guidance: Leverage Dawn K. Kennedy’s years of experience in business consulting to ensure your strategy is solid and ready for execution.
Actionable Results: Leave the workshop with a tailored 90-day plan that you can immediately start implementing to achieve your business objectives.

What Makes This Workshop Different?

You’re not just learning—you’re leaving with a DONE-FOR-YOU strategic plan
You get a repeatable system that you can use every 90 days for ongoing business growth
Focused, high-impact strategy that helps you avoid busy work and prioritize what actually drives results

By the end of this workshop, you won’t just know what to do—you’ll have a plan that’s already set up and ready to execute.

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Strategic Planning Workshop Sessions:

Session 1: Past Quarter Review & Gap Identification (1:00 – 2:15 PM) – 1 Hour 15 Minutes

What You’ll Do: Conduct a deep dive into your last quarter’s performance to pinpoint what’s working, what’s draining resources, and where the biggest opportunities lie.
Why It Matters: This step ensures you’re not just setting random goals—you’re focusing on areas that will actually move the needle in your business.
Key Takeaway: A streamlined system to identify gaps and opportunities every quarter, saving you time and frustration.

Session 2: Narrowing Your Goals & Focus through SWOT Analysis (2:30 – 3:15 PM) – 45 Minutes

What You’ll Do: Use a structured SWOT analysis to refine your top priorities and choose 3 high-impact goals for the next quarter.
Why It Matters: Most businesses fail to grow because they chase too many things at once. This session ensures you’re laser-focused on what will generate the biggest ROI—whether that’s revenue, efficiency, or scalability.
Key Takeaway: Walk away with 3 clear, strategic goals that align with your vision and will create the biggest momentum for your business.

Session 3: Outlining Your 90-Day Action Plan (3:30 – 4:30 PM) – 1 Hour

What You’ll Do: Turn your 3 goals into a tangible, step-by-step action plan. We’ll break each goal into projects, assign tasks, and schedule them over the next 90 days.
Why It Matters: A goal without a plan is just a wish. This session ensures you leave with a fully mapped-out strategy, so you know exactly what to do and when.
Key Takeaway: A ready-to-execute 90-day roadmap designed for maximum efficiency and results.

Session 4: Q&A, Wrap up and Support for your plan (4:30- 5pm) – 30 Minutes

What You’ll Do: Get personalized feedback on your action plan, troubleshoot potential challenges, and fine-tune your strategy before you leave.
Why It Matters: This ensures you walk away feeling confident and ready to implement your plan without second-guessing.
Key Takeaway: Support, clarity, and final tweaks to set you up for success

Create Your Amazing Strategic Plan

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Focused Hours

Day Action Plan

Strategic Projects

About Dawn

Dawn K. Kennedy
Author, Attorney, Business Consultant, and CEO of Convoy Road Coffee Roasters, LLC

Dawn K. Kennedy is an accomplished author, attorney, and business consultant with a proven track record in helping entrepreneurs achieve remarkable growth. As the CEO of Convoy Road Coffee Roasters, she led the successful startup from $121 in sales in January 2021 to over $17,000 per month within just ten months.

With over a decade of experience in program management and entrepreneurship, Dawn has worked across both government and private sector businesses, providing invaluable expertise across industries.

In addition to her business ventures, Dawn hosts the Business Mastery Podcast, sharing expert insights and strategies with entrepreneurs on their journey to success. She is also the author of The Profit Accelerator for Small Business, which became a number two bestseller in Business Consulting on Amazon.

Grateful!

I’ve been able to identify areas I need to work on, got clarity and the structure I have needed for my apparel company after years of feeling lost!

Shelley V., New York

Confirming the Plan!

Dawn’s objective overview of business combined with her financial know just helped ease my mind of the burdens I was carrying. The fear of what next, what am I spending and how am I going to organise this. These fears were alleviated in the kickoff allowing me to feel calm and confident.

Ravneet K., United Kingdom

Narrowed Focus!

I definitely can see my most profitable lines now.

Jocelyn K., Michigan

Who is this Workshop for?

Established Small Business Owners (1-5+ Years in Business)

Why? These owners have been in business long enough to understand the challenges of growth, but they may lack a structured strategic plan to scale effectively.

Solopreneurs & Small Teams (1-10 Employees)

Why? These businesses often lack a clear growth strategy because the owner is wearing multiple hats. They’re working hard, but not necessarily on the right things.

E-Commerce & Product-Based Business Owners (Who Are Not Seeing Expected Growth)

Why? Many product-based businesses do not have a real strategy for demand forecasting, pricing, or market positioning—they rely on “posting more” or random promotions.

Who Might NOT Be the Best Fit?

Brand-new startups (pre-launch or less than 6 months in business) → They may not have enough real-world data to make the most of this workshop.
Very large businesses (30+ employees, multiple locations) → They likely need deeper corporate-level planning tools beyond a 4-hour session.

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Why Don’t Businesses Prioritize Planning?

Perception as a “Corporate” Activity: Many small business owners view strategic planning as something only large corporations do, believing it’s too formal or unnecessary for their operations.
Time Constraints: The daily demands of running a business can leave owners feeling they lack the time to dedicate to strategic planning.
Lack of Awareness: Some may not fully understand the benefits of strategic planning or how to implement it effectively.

While specific statistics on the exact percentage of small businesses that engage in strategic planning are limited, it’s evident that a significant number do not prioritize it. For instance, 85% of leadership teams spend less than one hour per month on strategy, and 50% spend no time at all on strategy.

Benefits for Creating You Plan

Success Rates: Businesses with a strategic plan have a 70% chance of surviving beyond the first five years.
Proactive Growth: Businesses aiming for growth recognize the importance of understanding their market and setting clear strategies.
Risk Mitigation: Conducting market research when planning helps in identifying potential risks and allows businesses to make informed decisions.
Removes Inaction: The creation of a plan can lead to more recognizable opportunities, greater efficiencies, and greater success in overall business.

Bottom Line: Investing in this workshop means you’re not just getting a one-time plan—you’re getting a lifetime process for strategic growth that you can use over and over.

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Expected Workshop Results

Know that Your Actions are Focused on Your Priorities

You’re already working hard—now let’s make sure you’re working on the right things. In just 4 hours, you’ll have a custom 90-day action plan that gives you clarity, focus, and a path to real results.

Templates and Materials

This workshop provides not just a roadmap for your next quarter but also a set of proven templates and frameworks that you can personalize to fit your business—again and again.

Planning is Industry Agnostic

This process works for any industry—whether you’re a local business, consultant, service provider, or product-based business. The key is having a structured, repeatable system that ensures every quarter is better than the last.

“It was so nice to see that you are focused on producing and numbers. I was not and you really give me hope to have my business producing the numbers I know it can”

This is how businesses scale with confidence.

Join Us:

$499.00