Spend 2-Days Working ON Your Business- Not in It
Master the kind of Strategic Intelligence Fortune 500 companies rely on — adapted specifically for small business owners who are ready to move from guessing to knowing.
The Strategic Intelligence Jumpstart™ is a hands-on, two-day intensive where you install decision intelligence directly into how your business actually operates.
This is not motivation.
It’s structural.
This is for leaders who want clarity — not consensus.
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Leaders who are tired of panic decisions
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Owners who already know the usual answers aren’t working
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Decision-makers who are done deferring real costs for temporary relief
If you’re looking for reassurance, this won’t be comfortable.
If you want reality, you’re in the right place.
What Actually Happens
This isn’t a series of masterclasses or abstract theory.
It’s real-time application.
Over two focused days, you’ll learn how to read the actual signals inside your business:
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Cash (and what your behavior around money is really costing you)
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Capacity (where growth quietly breaks things)
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Market demand (what’s noise vs. signal)
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Leadership constraints (what cannot be delegated without a framework)
So decisions stop feeling heavy — and start feeling defensible.
Behind the scenes, the work is grounded in a simple but powerful structure that helps you make sense of complexity:
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Systems and operations
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Priorities and trade-offs
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Leadership patterns and bottlenecks
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Leverage, differentiation, and compounding effects
You won’t be asked to memorize frameworks.
You’ll use them, naturally, as you work through your own business in real time.
By the end of Jumpstart, you’ll be operating with a repeatable decision system you can use again and again:
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Analyze — assess options, risks, and consequences
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Decide — Yes, No, or Not Right Now
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Follow Through — execute intentionally
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Pivot — adjust based on results and new evidence
You’ll also watch Strategic Intelligence applied live — as Dawn works through real business challenges as they arise.
No scripts. No pre-recorded theory. Just disciplined thinking in action.
The result isn’t more information.
It’s clarity, confidence, and control — even when conditions change.
This work doesn’t give you answers.
It gives you a way to decide that won’t betray you later.
I’m ready to Build my Decision Framework
Why Strategic Intelligence?
Most business owners are making high-stakes decisions with incomplete information. The result? Stress, sleepless nights, and uncertainty that compounds over time.
The Strategic Intelligence Jumpstart™ closes that gap — giving you the same decision-making clarity Fortune 500 leaders rely on, built for Main Street realities.
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Want to understand the full framework behind the Jumpstart™?
Learn what strategic Intelligence is [What is Strategic Intelligence]
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The Emotional ROI:
Strategic Intelligence doesn’t just change how you think — it changes how you feel about running your business.
Sleep Quality: No more lying awake second-guessing major choices.
Stress Reduction: Less anxiety around financial and operational decisions.
Confidence Building: Trust your own intelligence system, not outside noise.
Relationship Protection: Make choices that protect your family, team, and peace.
Long-Term Clarity: Understand consequences before committing — no more guessing.
The Question:
“What’s it worth to make your next major business decision with complete confidence instead of crossing your fingers and hoping for the best?”
“Working with Dawn brought me clarity about the financial outlook of my new business. Her insights highlighted ways to ensure the stability of my business, helping me to identify the areas where I can grow. Because of her coaching, I feel confident that I’m focusing on the right areas.”
Jerri Lynn Cook
Strategic Intelligence Jumpstart Schedule
February 5th & 6th, 2026 All times are in EST
Day 1
February 5th 2026
Day 1 — Build the Foundations of Strategic Intelligence
Theme: Think strategically. Operate intelligently.
Focus: How decisions, capacity, and leadership behavior create outcomes
10:00 AM – Welcome & Orientation
Understand what Strategic Intelligence actually is — and why most business problems aren’t caused by lack of effort, but by decisions made without full visibility. Strategic Intelligence treats leadership behavior, timing, and decision patterns as real business inputs — not personality traits.
You’ll see how data, intuition, and systems work together to support calm, confident decision-making.
10:30 AM – Strategic Vision & Decision Filters
Learn how to think like a strategist under pressure.
Define your decision filters, “rules of yes/no,” and non-negotiables so you stop revisiting the same decisions over and over.
(This is where mindset becomes a risk or an asset.)
11:45 AM – Operational Reality & Capacity Review
Map how work actually flows through your business.
Identify hidden bottlenecks, over-dependencies, and capacity leaks — including where leadership attention or decision-making slows everything down.
1:00 PM – Break- (there will be short breaks also between sessions)
1:45 PM – Financial Reality & Cash Intelligence
Calculate your Breakthrough Number™, identify profit leaks, and understand what your numbers are signaling about timing and capacity.
This isn’t forecasting — it’s learning how to interpret financial signals before they become problems.
3:00 PM – Leadership Patterns & Decision Behavior
Assess how leadership habits, delegation patterns, and avoidance show up as operational risk.
Learn how to make faster, better, calmer decisions — even when information is incomplete.
4:15 PM – Integration & Strategic Reflection
Pull everything together into a single diagnostic view of your business.
You’ll see how decisions, capacity, cash, and leadership behavior connect — and where risk is quietly accumulating.
Live support with Q&A
Day 1 Output: “Strategic Intelligence Snapshot” (your personalized baseline for Day 2)
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Day 2
February 6th, 2026
Day 2 — Activate Strategic Response Systems
Theme: Respond strategically. Lead decisively.
Focus: Turning insight into coordinated, low-risk action
10:00 AM – Market Signals & Opportunity Intelligence
Learn how to systematically read market signals without chasing trends or reacting to noise.
Identify which opportunities are real, which are distractions, and which are simply mistimed — using evidence, not urgency.
11:30 AM – Customer Intelligence & Strategic Fit
Translate customer behavior into actionable insight.
Clarify what customers actually value, where differentiation is earned, and what’s worth protecting, expanding, or letting go.
You’ll connect market signals to mission-level decisions — not just marketing tactics.
12:45 PM – Break
(Full break + informal integration time)
1:30 PM – Legal & Strategic Risk Intelligence
Understand how contracts, authority, liability, and IP either protect or quietly undermine your strategy.
Learn how to reduce risk before decisions turn into disputes, exposure, or cleanup work later.
This is preventive strategy — not legal fear-mongering.
2:30 PM – Strategic Planning & Decision Integration
Bring everything together into a repeatable decision system.
Using the work you’ve already done, build a 90-day plan aligned with reality:
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cash
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capacity
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timing
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leadership bandwidth
This is where insight becomes commitment — without overloading your calendar.
3:45 PM – Implementation & Strategic Intelligence Brief™
Design your Strategic Intelligence Brief™:
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Clear priorities
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Decision triggers (what forces a pause or pivot)
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Accountability signals
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Early warning indicators
This becomes your operating reference — not a document that collects dust.
4:30 PM – Closing & Next Steps
Clarify how to continue building Strategic Intelligence through:
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Strategic Planning Workshops (rolling 15-month horizons), or
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Success Studio for implementation support and accountability
Day 2 Output: 90-Day Strategic Intelligence Plan
Strategic Intelligence Jumpstart™ — Session Flow & Outcomes
What You’ll Experience in the Jumpstart™
Explore the six intelligence-building sessions that form the foundation of a repeatable business decision system.
Day 1 — Foundations: Decisions, Operations, and Leadership
Theme: Think strategically. Operate intelligently.
🧭 Strategic Vision & Decision Frameworks
(Mindset Intelligence)
Build the thinking systems Fortune 500 leaders rely on.
Create a clear strategic vision and decision filters that help you stay calm, focused, and aligned under pressure.
Outcome:
A personal Decision Operating System that replaces guesswork with clarity.
⚙️ Operational Intelligence Systems Review
(Mechanics Intelligence)
Map how work actually flows through your business.
Identify hidden capacity bottlenecks, over-dependencies, and inefficiencies that quietly drain time and margin.
Outcome:
A streamlined operations map showing exactly where to reclaim capacity and profitability.
💰 Financial Intelligence Mastery
(Mechanics Intelligence — continued)
Install financial intelligence into daily decision-making.
Calculate your Breakthrough Number™, expose unseen profit leaks, and gain visibility into real cash dynamics.
Outcome:
A clear financial decision view that tells you when to invest, hire, or hold.
🧩 Leadership & Decision Pattern Assessment
(Mindset Intelligence — continued)
Identify whether leadership habits, delegation gaps, or avoidance patterns are creating hidden bottlenecks.
Learn how to make faster, calmer, more confident decisions with clear accountability.
Outcome:
A leadership strengths and delegation map that supports sustainable growth.
Day 2 — Market Insight & Strategic Response
Theme: Respond strategically. Lead decisively.
🌍 Market Intelligence Development
(Opportunity & Leverage Intelligence)
Identify real opportunities using systematic market signals — not assumptions or urgency.
Separate true demand from distraction.
Outcome:
A prioritized opportunity matrix showing where profitable growth actually exists.
💫 Customer Intelligence Optimization
(Mission-Level Intelligence)
Understand what customers truly value — and why they stay, leave, or refer.
Turn customer behavior into strategic insight, not just marketing data.
Outcome:
A Customer Value Map linking retention, referrals, and revenue growth.
🧾 Legal & Strategic Risk Intelligence
(Strategy Protection)
Ensure contracts, authority, and IP structures support — rather than undermine — your strategy.
Learn how to reduce risk before decisions become disputes or exposure.
Outcome:
A simple, practical checklist to protect your strategic assets and relationships.
🧠 Strategic Response Integration
(Culmination of the Strategic Intelligence System)
Bring everything together into a repeatable decision framework.
Balance analysis with intuition, connect all signals, and build a clear 90-day plan aligned with reality.
Outcome:
Your fully integrated Strategic Intelligence Brief™ — a practical blueprint for the next quarter.
🏁 Final Deliverables You’ll Leave With
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Strategic Intelligence Snapshot (baseline diagnostics)
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Breakthrough Number & profit model
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Operational and leadership maps
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Opportunity and customer intelligence dashboards
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90-Day Strategic Intelligence Brief™
What Clients Say…
Strategic Intelligence Jumpstart™ — FAQ
Who is this program designed for?
The Strategic Intelligence Jumpstart™ is designed for small business owners generating $25K–$500K+ in annual revenue who are ready to move from reactive decision-making to running their business with clarity and confidence.
This is especially valuable if you are:
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paying yourself (or preparing to)
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managing recurring expenses and cash commitments
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making hiring, pricing, or expansion decisions
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feeling the strain of growth without clear decision structure
If your business has outgrown “gut feel” but isn’t ready for enterprise bureaucracy, this program was built for you.
Do I need to have my numbers perfectly organized?
No.
You do not need perfect books, polished reports, or advanced financial systems.
You do need:
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a basic sense of income
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a general understanding of expenses
During the Jumpstart™, you’ll learn:
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which numbers actually matter at your stage
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how to interpret them for decisions
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how to stop over-tracking irrelevant data
Strategic Intelligence is about clarity, not accounting perfection.
How is this different from other business training programs?
Most programs focus on:
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motivation
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tactics
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or templates disconnected from your real business
The Jumpstart™ installs decision intelligence directly into how your business operates.
You’ll work with:
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your real numbers
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your actual capacity
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your current market realities
to build living systems that evolve as your business grows.
This is not theory.
It’s real-time implementation.
What will I have at the end of the two days?
You’ll leave with working Strategic Intelligence systems, not ideas or notes:
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Your Breakthrough Number™ calculated
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A refined profit model
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Operational bottlenecks identified
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Leadership and delegation patterns mapped
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A market and customer intelligence process
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A 90-Day Strategic Intelligence Plan ready to execute
Most participants report the biggest outcome as this:
“I finally know what matters — and what doesn’t — right now.”
How hands-on is this, really?
Extremely.
You’ll work directly with your actual financials, systems, and decisions throughout the program.
Every session includes guided implementation so you leave with completed frameworks, not a to-do list.
Optional:
You may add a Private Strategic Intelligence Implementation Session (90 minutes with Dawn) to further refine your systems for your specific business.
Why doesn’t this program offer discounts?
The Strategic Intelligence Jumpstart™ is intentionally not discounted.
This work isn’t about consuming information — it’s about installing a decision system into your business. The value is not measured in hours or content, but in better decisions and avoided mistakes.
If Strategic Intelligence helps you prevent even:
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one mispriced contract
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one poorly timed hire
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one capacity mistake
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or one cash-flow-driven panic decision
the return can easily be thousands of dollars.
Discounting would undermine the very discipline this work teaches:
making decisions based on long-term impact rather than short-term pressure.
This is an “I’m in” commitment — not a trial.
Is a payment plan available?
Yes. A two-payment option is available for flexibility.
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$675 per month for 2 months
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(This includes additional processing fees.)
To request the payment plan, please email directly.
📧 Email: support@dawnkkennedy.com
The payment plan is offered for access — not as a discount — so the level of commitment remains the same.
Is this virtual or in-person?
The standard Strategic Intelligence Jumpstart™ is a live virtual intensive conducted via Zoom.
This allows you to work directly inside your existing systems — spreadsheets, dashboards, workflows — making implementation immediate and practical.
Do you offer this for leadership teams or partners?
Yes.
The Strategic Intelligence Jumpstart™ can also be delivered on-site for small business leadership teams of up to six people.
This format is ideal for:
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founder + leadership teams
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business partners
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family-run businesses
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companies preparing for growth, restructuring, or succession
Team-based Jumpstarts focus on:
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shared decision frameworks
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role clarity and authority alignment
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reducing friction and miscommunication
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creating a unified 90-day strategic plan
📩 Team engagements are customized.
Please email to discuss on-site availability, pricing, and scope.
Will sessions be recorded?
Yes. All virtual sessions are recorded and available for replay.
That said, live participation is strongly encouraged.
The value of this program comes from real-time application and dialogue.
How often is this program offered?
The Strategic Intelligence Jumpstart™ runs two to three times per year to maintain a high-touch experience and ensure meaningful implementation support.
What ongoing support is available after the Jumpstart™?
Participants receive access to the Strategic Intelligence Resource Library, including templates, tools, and reference guides.
Many continue with:
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Quarterly Planning Workshops, or
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Success Studio™ for ongoing implementation and accountability
This program is for owners and leaders who are done guessing — and ready to decide with clarity.
About Dawn K. Kennedy
Author • Attorney • Strategic Intelligence Expert • CEO, Convoy Road Coffee Roasters, LLC
Dawn K. Kennedy is an attorney, author, and creator of the Strategic Intelligence Brief™, known for helping entrepreneurs move from guessing to knowing.
As CEO of Convoy Road Coffee Roasters, Dawn applied her Strategic Intelligence methodology to grow the business from $121 in sales in January 2021 to more than $37,000 by Q4 of the same year, sustaining consistent six-figure annual growth for three consecutive years—even through market volatility.
With more than a decade of experience spanning law, strategic business intelligence, and entrepreneurship, Dawn has worked across government and private sectors designing decision-support systems that reveal what’s actually happening inside businesses—not just what owners believe is happening.
Her work translates the intelligence systems used by Fortune 500 companies into practical, decision-driven tools for Main Street businesses. The result is a disciplined way of thinking about cash, capacity, markets, and leadership—without bureaucracy, hype, or burnout.
In addition to her consulting and coffee ventures, Dawn hosts the Business Mastery Podcast, where she shares real-world applications of Strategic Intelligence through practical insights and conversations with operators and experts. She is also the author of The Profit Accelerator for Small Business, a #2 Amazon bestseller in Business Consulting.
Today, Dawn’s mission is simple and focused:
to teach small business owners how to think clearly, decide confidently, and lead intentionally—so they can build resilient companies that grow without chaos.
This is not for you if you want reassurance, templates, or quick hacks.
→ If you want decisions you can defend, start here.
✨ “It’s not about guessing better. It’s about thinking smarter.”
— Dawn K. Kennedy
INTELLECTUAL PROPERTY NOTICE
The Strategic Intelligence Assessment™, Strategic Intelligence Brief™, Strategic Intelligence Annual Plan™, Four M’s Framework™, Breakthrough Number™, ADFP Market Intelligence Diagnostic™, Capacity Planner™, Strategic Intelligence Insights™, and all related Strategic Intelligence methodologies, tools, frameworks, and components are proprietary intellectual property developed by Dawn Kennedy. These materials are protected under U.S. copyright law and common law trademark rights. Unauthorized reproduction, distribution, or use is prohibited.
© 2025 Dawn Kennedy. All rights reserved.