Strategic Intelligence Foundations

Make your next major business decision with complete confidence. No second-guessing. No sleepless nights.

Just clear strategic thinking that gives you peace of mind.

Transform your business from reactive to strategic with this comprehensive 3-day intensive.

Next Foundations Coming October 20-22, 2025

Spend 3-Days Working ON Your Business

Master the foundational Strategic Intelligence that Fortune 500 companies use – specifically designed for small business owners ready to move from guessing to knowing. Strategic Intelligence Foundations teaches you the systematic frameworks that transform stressful business decisions into calm, confident choices.

This isn’t just another set of masterclasses—it’s a hands-on Strategic Intelligence intensive designed to help you build systematic business intelligence into every operation. Over three days, you’ll master the Four M’s Framework foundations across financial intelligence, strategic planning intelligence, leadership intelligence, and customer intelligence—ensuring your business operates on strategic intelligence, not assumptions.

You’ll move from reactive business management to strategic intelligence leadership, with the systematic frameworks that Fortune 500 companies use, specifically designed for small business implementation.

Learn Strategic Intelligence frameworks live – watch Dawn apply Strategic Intelligence methodology to real business situations as they come up. This isn’t pre-recorded content – this is Strategic Intelligence thinking in action.

Here’s a quick snapshot of how most business owners make decisions, where blind spots can appear, and how Strategic Intelligence changes the game.

Decision Area	Typical Question (What We Ask)	Strategic Intelligence Question (What We Miss)	Risk if Missed	Example Scenario
Contract / Client	“Is this client good to work with?”	“What are the second- and third-order effects if this client becomes 35% of revenue? Do we have a contingency if they cancel?”	Revenue concentration, dependency, cash flow risk	New 6-month client contract represents 35% of projected revenue
Capacity / Operations	“Can we fulfill the order?”	“Where are the bottlenecks? How will this affect existing projects and quality?”	Missed deadlines, overworked staff, lower quality	Equipment, staff, and workflow need adjustments for larger order
Hiring / Staffing	“Do we need another person?”	“Will this hire create lasting capacity or just short-term coverage? Total cost including training and benefits?”	Overstaffing, burnout, hidden HR costs	Hiring temporary worker for spike could create long-term expense
Market & Competition	“Is this client reputable?”	“What market trends or competitor moves affect this opportunity?”	Misaligned strategy, missed opportunities, market risk	Competitors may undercut terms, or market may shift mid-contract
Financial & Risk Planning	“Will this order be profitable?”	“How does this affect cash flow, debt, and liability? Are there contingency plans?”	Cash flow problems, personal liability, unexpected costs	Late payments or volume reduction could cause financial strain
Timing / Strategic Fit	“Should we take it now?”	“Is this quarter optimal? Does it align with growth objectives?”	Poor timing, opportunity cost, misaligned growth	Taking order now may block more profitable opportunities later

Why Strategic Intelligence?

Most small business entrepreneurs are making strategic decisions for their businesses with incomplete information.

Are you working tirelessly to grow your business but making critical decisions without complete intelligence?

Do you find yourself reacting to problems instead of strategically preventing them?

Are you uncertain whether your financial strategies are based on reality or assumptions?

Is your operational capacity aligned with your growth plans, or are you hitting bottlenecks you didn’t see coming?

Are you clear on why customers actually choose you, or are you relying on your elevator pitch version of reality?

It’s time to build Strategic Intelligence into every business decision. Stop flying blind, eliminate guesswork, and recognize that sustainable growth requires systematic business intelligence.

The Emotional ROI:

Sleep Quality: No more lying awake second-guessing major choices
Stress Reduction: Less anxiety around business decisions
Confidence Building: Trust in your strategic thinking process
Relationship Protection: Decisions that consider impact on family/team
Long-term Clarity: Understanding consequences before committing

The Question:

“What’s it worth to make your next major business decision with complete confidence instead of crossing your fingers and hoping for the best?”

I need This! Early Bird Only $297.00

Strategic Intelligence Foundations Schedule

October 22,23, 24, 2025 All times are in EST

Day 1

Monday, October 20

Day 1: MINDSET & MECHANICS Intelligence Foundations

12:00 PM – Welcome to Strategic Intelligence Launch your Strategic Intelligence transformation with clear expectations and frameworks for strategic thinking.

12:15 PM – 1:30 PM: Strategic Intelligence Vision & Decision-Making Frameworks Build MINDSET Intelligence: Create crystal-clear strategic vision and systematic decision-making frameworks that keep you strategic under pressure, not reactive.

1:45 PM – 3:00 PM: Operational Intelligence Systems Review Build MECHANICS Intelligence: Analyze current workflows, identify hidden bottlenecks, and uncover operational intelligence gaps limiting your growth.

3:15 PM – 4:00 PM: Strategic Intelligence Action Planning

Day 2

Tuesday, October 21

Day 2: Financial Intelligence & Strategic Response Systems

12:00 PM – 1:00 PM: Financial Intelligence Mastery Build MECHANICS Intelligence: Master your Breakthrough Number™, eliminate profit leaks, and create financial intelligence systems that reveal what’s actually happening with your money.

1:15 PM – 2:00 PM: Legal Intelligence Protection Strategic Intelligence includes legal intelligence: Essential contracts, agreements, and IP strategies that protect your Strategic Intelligence investments.

2:15 PM – 3:00 PM: Leadership Intelligence Assessment Build MINDSET Intelligence: Discover whether your leadership patterns are bottlenecks. Learn to delegate strategically and optimize decision-making intelligence.

3:15 PM – 4:30 PM: Strategic Intelligence Planning Foundations Build STRATEGIC RESPONSE Intelligence: Develop systematic planning frameworks that align goals with strategic intelligence across all four pillars.

4:45 PM – 5:30 PM: Strategic Intelligence Integration

Day 3

Wednesday, Oct 22

Day 3: Market Intelligence & Strategic Implementation

12:00 PM – 1:30 PM: Market Intelligence Development Build MAGIC Intelligence: Identify untapped market opportunities and position your business using market intelligence, not assumptions.

1:45 PM – 2:45 PM: Customer Intelligence Optimization Build MISSION Intelligence: Transform customers into strategic assets through systematic customer intelligence and relationship building.

3:00 PM – 5:00 PM: Strategic Intelligence Implementation Plan Build STRATEGIC RESPONSE Intelligence: Create your comprehensive Strategic Intelligence Brief™ foundation with clear timelines, resources, and accountability structures.

5:00 PM – 5:30 PM: Your Strategic Intelligence Journey Continues

“Working with Dawn brought me clarity about the financial outlook of my new business. Her insights highlighted ways to ensure the stability of my business, helping me to identify the areas where I can grow. Because of her coaching, I feel confident that I’m focusing on the right areas.”

Jerri Lynn Cook

Session Descriptions

Financial Intelligence Mastery Build systematic financial intelligence into your business operations. Learn how to set up financial intelligence systems that reveal what’s actually happening with your money, calculate your Breakthrough Number™, and identify profit leaks you didn’t know existed. This session empowers you to make strategic financial decisions based on intelligence, not assumptions.

Legal Intelligence Protection Protect your Strategic Intelligence investments with essential legal knowledge. Learn the contracts, agreements, and intellectual property strategies that safeguard your business intelligence and avoid common legal blind spots. Build legal intelligence into your business foundation.

Market Intelligence Development Discover where your next strategic opportunities actually exist. Learn systematic market intelligence techniques to identify untapped markets and research new customer segments using data, not guesswork. Position your business where growth opportunities are waiting to be discovered.

Customer Intelligence Optimization Transform customers into strategic assets through systematic customer intelligence. Learn how to build customer experiences that create loyalty based on understanding what customers actually value (not what you think they value). Develop actionable techniques for creating memorable interactions that compound your growth.

Mission Intelligence Clarity Align your business operations with strategic mission intelligence. Learn how to craft mission clarity that guides strategic decisions and attracts ideal clients. This course helps you align daily operations and strategic planning with systematic mission intelligence.

Strategic Response Intelligence Master the art of strategic decision-making using systematic intelligence frameworks. Learn how to balance analytical intelligence with strategic intuition to make confident, aligned business choices. Develop the strategic response patterns that successful business owners use consistently.

Get the Foundations Early Bird for $297.00

What Clients Say…

Strategic Intelligence Foundations FAQ

Who is this program designed for? This program is for small business owners generating $15K+ in annual revenue who are ready to transition from “winging it” to systematic business intelligence. If you’re at the point where you’re considering paying yourself a salary rather than just taking draws, and you need to plan for recurring business expenses (like Q1 LLC renewals, insurance, taxes), you need Strategic Intelligence systems. This is for business owners who want to identify their key variables early and build strategic planning capabilities as they grow, not after they’re already struggling.

How is this different from other business training programs? Most business programs give you tactics or motivation. Strategic Intelligence Foundations builds systematic intelligence frameworks into your actual business operations. You’ll work with your real numbers, create your actual systems, and develop intelligence capabilities you’ll use for years. This isn’t theory—it’s implementation.

What will I have at the end of 3 days? You’ll have functioning Strategic Intelligence systems built into your business: your Breakthrough Number™ calculated, your C-fund established for quarterly expenses, financial intelligence dashboards set up, operational bottlenecks identified, market intelligence processes established, and a 90-day Strategic Intelligence implementation plan tailored to your current revenue stage.

How hands-on is this really? This isn’t passive learning. You’ll work with your actual business data to calculate your Breakthrough Number™, identify your specific bottlenecks, and build intelligence systems using your real numbers. Each session includes implementation time where you build these frameworks into your operations with guidance.

During the program, there will be an option to add a private Strategic Intelligence Implementation Session with Dawn – a 90-minute session to optimize your frameworks for your specific business.

Do I need to have my numbers organized before I start? No. Whether you’re at $10K or $500K+, part of building Strategic Intelligence is learning what variables actually matter at your stage and how to track them for decision-making. If you’re tracking basic income and expenses, that’s enough. We’ll show you how to build intelligence systems that grow with your business.

Is this virtual or in-person? This is a virtual program conducted via Zoom, allowing you to participate from your office with immediate access to your business systems and data. This makes the hands-on implementation more practical and effective.

Will sessions be recorded? Live participation is essential for Strategic Intelligence development, as you’ll be working on your actual business in real-time. There will be recordings, and key frameworks and tools will be provided for your ongoing reference. If you are unable to attend live, you will miss the live support to get questions answered for your specific business.

What’s the investment for this 3-day program? The Strategic Intelligence Foundations is a $297.00 investment. This isn’t typical business training—it’s executive-level Strategic Intelligence education that builds the same systematic intelligence frameworks Fortune 500 companies use, specifically designed for small business implementation. You’re investing in a transformational methodology, not just information.

Why October 20-22, 2025 timing? This timing allows you to build Strategic Intelligence systems before the holiday season and implement them during Q4 – your busiest time. You’ll have 6 weeks to test your new systems before Black Friday, plus better intelligence for 2026 strategic planning.

How does this prepare me for the Strategic Intelligence Brief? The Foundations program builds the intelligence systems and frameworks that make the Strategic Intelligence Brief exponentially more valuable. You’ll have the foundational data and systems in place for a deeper strategic analysis.

Is there additional support available? Yes. Strategic Intelligence Foundations participants can add a private Strategic Intelligence Implementation Review – a private 90-minute session with Dawn to review your progress, troubleshoot challenges, and optimize your Strategic Intelligence systems for your specific business. This will be available during the program.

What ongoing support is included? You’ll receive access to Strategic Intelligence resource library and frameworks for ongoing implementation. Many participants schedule their Strategic Intelligence Brief within 90 days for personalized strategic analysis.

How often do you offer this program? Strategic Intelligence Foundations is offered 2-3 times per year to maintain quality and ensure personalized attention for each participant.

Save Your Seat Early Bird $297

writing agreement

About Dawn

Dawn K. Kennedy
Author, Attorney, Strategic Intelligence Expert, and CEO of Convoy Road Coffee Roasters, LLC

Dawn K. Kennedy is an accomplished author, attorney, and Strategic Intelligence Brief™ creator with a proven track record in helping entrepreneurs move from guessing to knowing. As the CEO of Convoy Road Coffee Roasters, she applied her Strategic Intelligence methodology to lead the startup from $121 in sales in January 2021 to over $37,000 in Q4 2021. Using systematic Strategic Intelligence across the Four M’s framework, she has led the business to over 6-figures each year for the last three years, with strong margins, regardless of economic conditions.

With over a decade of experience in strategic business intelligence and entrepreneurship, Dawn has worked across both government and private sector businesses, developing the Strategic Intelligence Brief™ methodology that reveals what’s actually happening in businesses – not what owners think is happening.

In addition to her business ventures, Dawn hosts the Business Mastery Podcast, sharing Strategic Intelligence insights and Four M’s framework applications with entrepreneurs building systematic business intelligence. She is also the author of The Profit Accelerator for Small Business, which became a number two bestseller in Business Consulting on Amazon.

Dawn’s Strategic Intelligence Brief™ methodology combines the business intelligence that Fortune 500 companies use with practical frameworks specifically designed for small business implementation.

Join Us Oct 20-22, 2025:

Early Bird $297.00 ($397- Oct 10th)

INTELLECTUAL PROPERTY NOTICE

The Strategic Intelligence Assessment™, Strategic Intelligence Brief™, Strategic Intelligence Annual Plan™, Four M’s Framework™, Breakthrough Number™, ADFP Market Intelligence Diagnostic™, Capacity Planner™, Strategic Intelligence Insights™, and all related Strategic Intelligence methodologies, tools, frameworks, and components are proprietary intellectual property developed by Dawn Kennedy. These materials are protected under U.S. copyright law and common law trademark rights. Unauthorized reproduction, distribution, or use is prohibited.