Spend 3-Days Working ON Your Business
This isn’t just another set of masterclasses—it’s a hands-on business bootcamp designed to help you build a more organized, efficient, and operationally sound business. Over three days, you’ll gain practical skills in financial management, strategic planning, leadership, and customer experience—ensuring your business is positioned for long-term success.
Where Are You Going?
Are you working tirelessly to grow your business but feel like you’re stuck on a plateau?
Do you find yourself searching for new markets that could fuel your business’s growth but aren’t sure where to look?
Is market research and trend analysis leaving you feeling overwhelmed?
Are you uncertain about what should be in your contracts to protect your business and ensure legal security?
Have you been avoiding the numbers, investing without a clear sense of your expected return on investment?
It’s time to take stock. Upgrade your skills as a business owner, stop chasing fleeting trends, and recognize that success isn’t just about marketing. Sometimes, the truth is tough, but it’s necessary.
Long-term success requires solid business mechanics, an aligned mission, and a growth-focused mindset—plus, an openness to seize the right opportunities when they appear. Are you ready to stop reacting and start planning for your future? Let’s get to work.
Business Courses
Business isn’t intuitive because it requires balancing strategic decision-making, financial acumen, and operational efficiency—skills most entrepreneurs aren’t taught. These courses are designed to strengthen your foundational business knowledge, helping you avoid costly mistakes, cut the learning curve, and confidently guide your organization toward success.
Tools & Techniques
Tools and templates aren’t one-size-fits-all; you’ll learn multiple ways to track, manage, plan, and implement based on your preferences—whether you love spreadsheets, checklists, software, or are new to it all. You’ll develop customized tools and techniques that align with your style, ensuring long-term success and consistency.
Lasting Results
Through this bootcamp, you’ll gain a deeper business understanding and a fresh perspective on how to think, measure, plan, track, and break free from the business cycle roller coaster.
The new skills you acquire will lead to long-lasting results and sustainable growth for your venture.
Boot Camp Schedule
All times are in EST
Day 1
Day 1- Foundations for Growth
12:00 PM – Welcome and Housekeeping
Kick off the bootcamp with a warm welcome, an overview of what to expect, and how to make the most of these transformative three days.
12:15 PM – 1:30 PM: Clarity of Vision and Creating Your Guide for Critical Decision-Making
Get crystal clear on your business vision and how it aligns with your long-term goals. Learn how to create a structured decision-making framework so you stay focused and confident—especially in times of uncertainty.
1:45 PM – 3:00 PM: Systems Review and Gap Identification
Your business is only as strong as its systems. In this session, you’ll analyze your current workflows, identify bottlenecks, and uncover areas for improvement so your business operates smoothly and efficiently.
3:15 PM – 4:00 PM: Wrap-up, Q&A, and Action Steps
End the day by addressing questions and setting clear action items to move forward.
Day 2
Day 2- Structuring for Stability (and Growth)
12:00 PM – 1:00 PM: Money Magic: Financial Organization and Systems that Work for YOU
Stop feeling overwhelmed by your numbers. Learn how to set up financial systems that fit your business, track your money with ease, and eliminate hidden profit leaks.
1:15 PM – 2:00 PM: Legal Considerations: Contracts, Agreements, and IP
Protect what you’ve built. This session covers essential contracts, agreements, and intellectual property strategies to safeguard your business and avoid legal headaches.
2:15 PM – 3:00 PM: Are You the Bottleneck?
Discover whether your leadership and decision-making are holding your business back. Learn how to delegate effectively, optimize workflows, and free yourself up for higher-level growth.
3:15 PM – 4:30 PM: Basics of Strategic Planning
A strong business doesn’t run on guesswork. Develop a strategic plan that aligns your goals, prioritizes key actions, and provides a roadmap for sustainable success.
4:45 PM – 5:30 PM: Wrap-up, Q&A, and Action Steps
Day 3
Day 3- Planning and Expansion Strategies
12:00 PM – 1:30 PM: Finding Your Next Hot Market
Where’s your next opportunity? Learn how to identify untapped markets, research new customer segments, and position your business for smart, sustainable expansion.
1:45 PM – 2:45 PM: Create Your Raving Fans
A great business isn’t just about making sales—it’s about building relationships. Learn how to turn customers into loyal advocates who keep coming back and refer others.
3:00 PM – 5:00 PM: Building Your Business Strategic Project Plan
Turn strategy into action. In this hands-on session, you’ll build a detailed project plan with clear timelines, assigned resources, and accountability structures—so you walk away ready to execute.
5:00 PM – 5:30 PM: Final Wrap-up and Q&A
Review key takeaways, address final questions, and solidify your next steps for long-term business success.
“Working with Dawn brought me clarity about the financial outlook of my new business. Her insights highlighted ways to ensure the stability of my business, helping me to identify the areas where I can grow. Because of her coaching, I feel confident that I’m focusing on the right areas.”
Jerri Lynn Cook
Course Descriptions
Money Magic: Financial Principles
Unravel the mystery of your business finances. Learn how to set up financial systems tailored to your business, identify profit leaks, and make sense of revenue and expense tracking. This session will empower you to make confident financial decisions that support your long-term goals.
Contracts and Legal Considerations
Protect your business with legal knowledge that matters. In this course, you’ll learn the essentials of contracts, agreements, and intellectual property to safeguard your hard work and investments. Walk away with a clear understanding of how to avoid common legal pitfalls.
Finding Your Next Hot Market
Where are your next opportunities? Learn how to identify untapped markets and explore new customer segments. This course will teach you research techniques and strategies to position your business where growth is waiting.
Create Your Raving Fans: Customer Experiences
Customer loyalty starts here. Discover how to elevate your customer experience to build brand advocates who will support your business and spread the word. Learn actionable techniques for creating memorable, personalized interactions that keep people coming back.
Bold Business: Mission for Success
Your business mission is your guiding star. Learn how to craft a mission statement that resonates with your goals and attracts the right clients. This course will help you align your daily operations and marketing with your long-term vision.
Decision Making & Divine Logic
Step into your intuition and balance it with data-driven decisions. This unique course teaches you how to make confident, aligned choices for your business using a combination of logic and creativity.
What Clients Say…
About Dawn
Dawn K. Kennedy
Author, Attorney, Business Consultant, and CEO of Convoy Road Coffee Roasters, LLC
Dawn K. Kennedy is an accomplished author, attorney, and business consultant with a proven track record in helping entrepreneurs achieve remarkable growth. As the CEO of Convoy Road Coffee Roasters, she led the successful startup from $121 in sales in January 2021 to over $37,000 in Q4 2021. She has led the business to over 6-figures each year for the last three years, with great margins, irrespective of the economy and market forces.
With over a decade of experience in program management and entrepreneurship, Dawn has worked across both government and private sector businesses, providing invaluable expertise across industries.
In addition to her business ventures, Dawn hosts the Business Mastery Podcast, sharing expert insights and strategies with entrepreneurs on their journey to success. She is also the author of The Profit Accelerator for Small Business, which became a number two bestseller in Business Consulting on Amazon.
