About Dawn K. Kennedy

Meet the Creator of Strategic Intelligence Brief™ Methodology

Dawn K. Kennedy is a seasoned attorney, business consultant, and Strategic Intelligence Brief™ creator with over a decade of experience in strategic business intelligence, operations, and finance. She helps small business owners move from guessing to knowing through her proven Four M’s Framework and Strategic Intelligence Brief™ methodology.

From Business Owner to Strategic Intelligence Expert

As the CEO of Convoy Road Coffee Roasters, Dawn applied her Strategic Intelligence methodology to lead the startup from $121 in sales in January 2021 to over $37,000 in Q4 2021. Using systematic Strategic Intelligence across the Four M’s framework, she has led the business to over 6-figures each year for the last three years, with strong margins, regardless of economic conditions.

This isn’t just theory – Dawn practices what she teaches.

The Strategic Intelligence Advantage

Dawn’s unique approach combines legal expertise with operational experience to reveal what’s actually happening in businesses – not what owners think is happening. Her Strategic Intelligence Brief™ methodology applies the business intelligence that Fortune 500 companies use, specifically designed for small business owners ready to make strategic decisions based on reality, not assumptions.

Why Dawn’s Approach Is Different

🧠 Strategic Intelligence Focus
While most consultants give advice based on what you tell them, Dawn reveals what’s actually happening through systematic business intelligence analysis.

⚖️ Legal + Business Intelligence
As a licensed California attorney and active business owner, Dawn understands both the legal implications and operational realities of strategic decisions.

🎯 Proven Methodology
The Four M’s Framework (Mindset, Mechanics, Mission, Magic) combined with Strategic Intelligence Brief™ diagnostics creates systematic business transformation.

📊 Reality-Based Results
Dawn’s approach focuses on financial patterns, operational reality, market intelligence, and strategic thinking – not assumptions or best guesses.

Strategic Intelligence Brief™ Methodology

Dawn developed the Strategic Intelligence Brief™ methodology to bridge the gap between generic business consulting and the sophisticated business intelligence that large corporations use. This comprehensive approach analyzes four critical intelligence areas:

Financial Intelligence: Your actual money decision patterns, breakthrough number analysis, cash flow timing, and profit leak identification

Operational Intelligence: Current capacity vs. stated capacity, what actually works vs. what you say works, growth bottlenecks, and process efficiency gaps

Market Intelligence: Why people actually give you money (not your elevator pitch version), competitive positioning gaps, and market opportunities you’re missing

Strategic Response Intelligence: How all three pillars connect, what strategic moves address root causes vs. symptoms, and resource optimization for maximum impact

Professional Background

Legal Expertise

• Licensed Attorney (California)
• Over a decade of experience in business law and risk management
• Specializes in contract analysis, intellectual property protection, and business structure optimization

Business Operations

• CEO of Convoy Road Coffee Roasters (profitable startup to 6-figure business)
• Program management experience across government and private sector
• Proven track record in strategic growth and operational optimization

Strategic Intelligence Development

• Creator of Strategic Intelligence Brief™ methodology
• Developer of Four M’s Framework for business intelligence
• Host of The Business Mastery Podcast sharing strategic intelligence insights

Published Authority

Dawn is the author of “The Profit Accelerator for Small Business,” which became a #2 bestseller in Business Consulting on Amazon. The book demonstrates her practical approach to business intelligence and strategic growth.

Through her Strategic Intelligence Insights newsletter, “Get In, We’re Doing Business” on Substack, Dawn shares weekly frameworks, case studies, and proven methodologies with a growing community of business owners committed to moving from guessing to knowing.