Two Powerful Ways to Transform Your Business
I help business owners make confident, profitable decisions by applying Strategic Intelligence — a discipline I’ve used to scale my own companies, win better legal outcomes, and guide entrepreneurs globally.
Learn the Four M’s Framework
The foundational methodology for business success
Build your business intelligence across four critical pillars:
🧠 MINDSET | ⚙️ MECHANICS | 🎯 MISSION | ✨ MAGIC
Emotional Intelligence • Financial Systems • Operations Excellence • Trust & Opportunities
Access through: Workshops • Substack • Educational Content
Subscribe to Strategic Intelligence Insights →
Apply Strategic Intelligence Brief™
Comprehensive diagnostics that apply the Four M’s to your specific business
Get personalized analysis across four intelligence areas:
Financial Intelligence | Operational Intelligence | Market Intelligence | Strategic Response Intelligence
Discover exactly where your business needs strategic intelligence enhancement and receive a systematic roadmap for growth.
Access through: Assessment • Brief Sessions • Strategic Partnerships
[Take Your Strategic Intelligence Assessment™ →]
The Four M’s Framework: Building Strategic Intelligence Into Every Business Decision
Dawn’s proven Four M’s Framework provides the foundation for strategic business intelligence: Mindset, Mechanics, Mission, and Magic. This systematic approach gives you the business intelligence that Fortune 500 companies use – specifically designed for small business owners ready to move from guessing to knowing.
🧠 MINDSET Intelligence – Develop strategic thinking frameworks and decision-making intelligence. Build the emotional intelligence and leadership capacity to make strategic choices under pressure, not reactive ones.
⚙️ MECHANICS Intelligence – Create financial and operational intelligence systems that reveal what’s actually happening in your business. Master your Breakthrough Number™, optimize cash flow patterns, and eliminate the bottlenecks you didn’t know existed.
🎯 MISSION Intelligence – Build operational and customer intelligence that drives sustainable growth. Understand why people actually give you money (not your elevator pitch version) and align operations with market reality.
✨ MAGIC Intelligence – Develop market and competitive intelligence that reveals opportunities you’re missing. Create strategic positioning that’s based on intelligence, not assumptions, and build relationships that compound your growth.
Ready to build Strategic Intelligence into every business decision?
What Client’s Say
What Client’s Say
What Client’s Say
“Want the data behind the method? See the origin story and how this framework is different.
About Dawn
Dawn K. Kennedy
Strategic Intelligence Expert, CEO, and Business Attorney
One decision framework, three applications, proven results.
Dawn K. Kennedy is a seasoned attorney, business consultant, and entrepreneur with over a decade of experience in strategic business intelligence, operations, and finance. As the CEO of Convoy Road Coffee Roasters and host of The Business Mastery Podcast, Dawn helps small business owners move from guessing to knowing through her proven Four M’s Framework and Strategic Intelligence Brief™ methodology.
Dawn’s unique approach combines legal expertise with operational experience to reveal what’s actually happening in your business – not what you think is happening. Her Strategic Intelligence Brief™ methodology applies the business intelligence that Fortune 500 companies use, specifically designed for small business owners ready to make strategic decisions based on reality, not assumptions.
Upcoming Workshops
Several times a year, Dawn hosts dynamic virtual workshops designed to help business owners like you sharpen skills, streamline systems, and gain personalized support in a collaborative setting. These sessions provide the dedicated time and expert guidance you need to refine your vision, set clear goals, and build a thriving, sustainable business.
Get the details for the Strategic Intelligence Planning and the Strategic Intelligence Foundations Intensive through the course description links. Have questions? We’re here to help—just reach out!
These workshops and bootcamps equip you with the Mindset, Mechanics, Mission, and Magic framework—giving you the strategies, systems, and confidence to fuel long-term success.
Recent Customer Reviews
I am amazed at how Dawn spent so much time and detail looking at my business numbers and knowing right where to “dig in” to figure out what was going on. After our conversation, I have a very clear picture of next steps and what I need to do to get my company back on track and I know it’s doable. She showed me based on the numbers what levers I needed to pull and change to make the difference in losing money daily to making money on every sale. This was priceless as I have been trying to figure out what I needed to do and could not find help with this.
Mathea Ford
I have been working with Dawn as a small business consultant for a little over a year and a half. When we first started working together, I was in a difficult breaking point in my life as an entrepreneur, through truthful and encouraging words she helped me on refocusing my goals, create a strategic plan and encouraged me along the process till I started to find success again. One of her greatest attributes is integrity, in the business world it is hard to find but very alive in Dawn.
James Londot
INTELLECTUAL PROPERTY NOTICE
The Strategic Intelligence Assessment™, Strategic Intelligence Brief™, Strategic Intelligence Annual Plan™, Four M’s Framework™, Breakthrough Number™, ADFP Market Intelligence Diagnostic™, Capacity Planner™, Strategic Intelligence Insights™, and all related Strategic Intelligence methodologies, tools, frameworks, and components are proprietary intellectual property developed by Dawn Kennedy. These materials are protected under U.S. copyright law and common law trademark rights. Unauthorized reproduction, distribution, or use is prohibited.
© 2025 Dawn Kennedy. All rights reserved.