Build Strategic Intelligence into Every Business Decision

 

Dawn K. Kennedy’s proven methodologies help you build the business intelligence that Fortune 500 companies use – specifically designed for small business.

 

Free Strategic Intelligence Assessment

Read the Research Behind the Methodology

Two Powerful Ways to Transform Your Business

Learn the Four M’s Framework

The foundational methodology for business success

Build your business intelligence across four critical pillars:

🧠 MINDSET | ⚙️ MECHANICS | 🎯 MISSION | ✨ MAGIC

Emotional Intelligence • Financial Systems • Operations Excellence • Trust & Opportunities

Access through: Workshops • Substack • Educational Content

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Apply Strategic Intelligence Brief™

Comprehensive diagnostics that apply the Four M’s to your specific business

Get personalized analysis across four intelligence areas:

Financial Intelligence | Operational Intelligence | Market Intelligence | Strategic Response Intelligence

Discover exactly where your business needs strategic intelligence enhancement and receive a systematic roadmap for growth.

Access through: Assessment • Brief Sessions • Strategic Partnerships

[Take Your Strategic Intelligence Assessment™ →]

 


The Four M’s Framework: Building Strategic Intelligence Into Every Business Decision

Dawn’s proven Four M’s Framework provides the foundation for strategic business intelligence: Mindset, Mechanics, Mission, and Magic. This systematic approach gives you the business intelligence that Fortune 500 companies use – specifically designed for small business owners ready to move from guessing to knowing.

🧠 MINDSET Intelligence – Develop strategic thinking frameworks and decision-making intelligence. Build the emotional intelligence and leadership capacity to make strategic choices under pressure, not reactive ones.

⚙️ MECHANICS Intelligence – Create financial and operational intelligence systems that reveal what’s actually happening in your business. Master your Breakthrough Number™, optimize cash flow patterns, and eliminate the bottlenecks you didn’t know existed.

🎯 MISSION Intelligence – Build operational and customer intelligence that drives sustainable growth. Understand why people actually give you money (not your elevator pitch version) and align operations with market reality.

✨ MAGIC Intelligence – Develop market and competitive intelligence that reveals opportunities you’re missing. Create strategic positioning that’s based on intelligence, not assumptions, and build relationships that compound your growth.

Ready to build Strategic Intelligence into every business decision?

 

The Strategic Intelligence Brief

What Client’s Say

What Client’s Say

 

What Client’s Say

 

“Want the data behind the method? See the origin story and how this framework is different.

 

Read the Research

About Dawn

Dawn K. Kennedy is a seasoned attorney, business consultant, and entrepreneur with over a decade of experience in strategic business intelligence, operations, and finance. As the CEO of Convoy Road Coffee Roasters and host of The Business Mastery Podcast, Dawn helps small business owners move from guessing to knowing through her proven Four M’s Framework and Strategic Intelligence Brief™ methodology.

Dawn’s unique approach combines legal expertise with operational experience to reveal what’s actually happening in your business – not what you think is happening. Her Strategic Intelligence Brief™ methodology applies the business intelligence that Fortune 500 companies use, specifically designed for small business owners ready to make strategic decisions based on reality, not assumptions.

Upcoming Workshops

Several times a year, Dawn hosts dynamic virtual workshops designed to help business owners like you sharpen skills, streamline systems, and gain personalized support in a collaborative setting. These sessions provide the dedicated time and expert guidance you need to refine your vision, set clear goals, and build a thriving, sustainable business.

Get the details for the Strategic Intelligence Planning and the Strategic Intelligence Foundations Intensive through the course description links. Have questions? We’re here to help—just reach out!

These workshops and bootcamps equip you with the Mindset, Mechanics, Mission, and Magic framework—giving you the strategies, systems, and confidence to fuel long-term success.

Strategic Intelligence Foundations Intensive

This 3- (half)day intensive workshop is designed to help you get organized, unstuck, and clearly define your business goals for the next quarter. Perfect for a reset, you’ll refine your mission, streamline your processes, and gain the clarity and skills needed to move forward with confidence and purpose.

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Strategic Intelligence Planning 


This intensive, hands-on workshop offers the perfect opportunity to refine your strategy, assess key growth areas, and craft a tailored 90-day plan that delivers tangible results. In just four focused hours, you’ll gain the clarity and tools needed to propel your business forward with precision and purpose.

Learn More

Recent Customer Reviews

 I am amazed at how Dawn spent so much time and detail looking at my business numbers and knowing right where to “dig in” to figure out what was going on.  After our conversation, I have a very clear picture of next steps and what I need to do to get my company back on track and I know it’s doable.  She showed me based on the numbers what levers I needed to pull and change to make the difference in losing money daily to making money on every sale.  This was priceless as I have been trying to figure out what I needed to do and could not find help with this.

Mathea Ford

I have been working with Dawn as a small business consultant for a little over a year and a half. When we first started working together, I was in a difficult breaking point in my life as an entrepreneur, through truthful and encouraging words she helped me on refocusing my goals, create a strategic plan and encouraged me along the process till I started to find success again. One of her greatest attributes is integrity, in the business world it is hard to find but very alive in Dawn. 

James Londot

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INTELLECTUAL PROPERTY NOTICE

The Strategic Intelligence Assessment™, Strategic Intelligence Brief™, Strategic Intelligence Annual Plan™, Four M’s Framework™, Breakthrough Number™, ADFP Market Intelligence Diagnostic™, Capacity Planner™, Strategic Intelligence Insights™, and all related Strategic Intelligence methodologies, tools, frameworks, and components are proprietary intellectual property developed by Dawn Kennedy. These materials are protected under U.S. copyright law and common law trademark rights. Unauthorized reproduction, distribution, or use is prohibited.

© 2025 Dawn Kennedy. All rights reserved.