Build Strategic Intelligence in Your Business Decisions

Build Strategic Intelligence into Every Decision

Stop reacting. Start leading with clarity, confidence, and data-driven insight — without losing your intuition or your sanity.

One discipline. Every decision. Strategic Intelligence™ for leaders who can’t afford to guess.

What is Strategic Intelligence?

Free Strategic Intelligence Assessment

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Why Most Business Plans Don’t Work

Traditional business planning leaves leaders stuck reacting to the latest challenge instead of anticipating it.
Markets change. Algorithms shift. Teams get overwhelmed.
Strategic Intelligence bridges the gap between knowing what’s happening and knowing what to do next.

It’s not another framework — it’s a new operating system for how small businesses think, decide, and grow.

The Solution

The Strategic Intelligence Approach

Every decision you make sits inside these four dimensions.
Mastering them means you don’t just run your business — you lead it intelligently.

The Four M’s Framework

The foundational methodology for business success

Build your business intelligence across four critical pillars:

🧠 MINDSET | ⚙️ MECHANICS | 🎯 MISSION | ✨ MAGIC

How you think about your business
How your systems actually run
Why your business exists
What gives it energy and momentum

[What is Strategic Intelligence?]

[Take Your Strategic Intelligence Assessment™]

Built on Research. Proven in Practice.

Strategic Intelligence for Main Street was born from years of research into why 80% of small businesses still fail within five years — despite better access to technology, funding, and education than ever before.

Dawn K. Kennedy’s background in military capability development, enterprise business intelligence, and small-business law reveals one truth:
Success isn’t about more information — it’s about how you interpret it.

Read the Research & Case Studies

Explore Strategic Intelligence in Action. Learn, listen, and watch how Strategic Intelligence transforms the way business owners think, decide, and grow.

🎯 Start Here — Take the free Strategic Intelligence Assessment
📰 Read the Insight Articles on Substack
🎧 Learn & Listen — Explore the Business Mastery Podcast
🎥 Watch & Apply — See Strategic Intelligence in action on YouTube

What Client’s Say

Choose the Pathway That Fits Your Stage of Growth — and Build Intelligence That Grows with You

Strategic Intelligence meets you where you are — and grows with you.
Whether you’re laying your foundation, refining systems, or planning long-term growth, there’s a pathway designed for your stage of business.

Program	Duration	Best For	Outcome
Jumpstart™	2 Days	Entrepreneurs building or realigning their first 90-day plan	Build your first Strategic Intelligence system and learn to analyze, decide, and act with confidence.
Success Studio	6 Months	Founders ready to apply Strategic Intelligence daily	Implement and refine your systems through guided practice, personalized strategy calls, and structured accountability.
The Brief™	90 Days	Established owners seeking data-driven clarity	Get complete business intelligence analysis and a 90-day roadmap with implementation coaching.
Horizons (Coming 2026)	15 Months	Businesses scaling for growth	Maintain long-range strategic alignment and leadership integration.

[Explore the Programs]

About Dawn

Dawn K. Kennedy

Strategic Intelligence Expert, CEO, and Business Attorney
One decision framework, three applications, proven results.

Dawn K. Kennedy is a seasoned attorney, business consultant, and entrepreneur with over a decade of experience in strategic business intelligence, operations, and finance. As the CEO of Convoy Road Coffee Roasters and host of The Business Mastery Podcast, Dawn helps small business owners move from guessing to knowing through her proven Four M’s Framework and Strategic Intelligence Brief™ methodology.

Dawn’s unique approach combines legal expertise with operational experience to reveal what’s actually happening in your business – not what you think is happening. Her Strategic Intelligence Brief™ methodology applies the business intelligence that Fortune 500 companies use, specifically designed for small business owners ready to make strategic decisions based on reality, not assumptions.

Recent Customer Reviews

I am amazed at how Dawn spent so much time and detail looking at my business numbers and knowing right where to “dig in” to figure out what was going on. After our conversation, I have a very clear picture of next steps and what I need to do to get my company back on track and I know it’s doable. She showed me based on the numbers what levers I needed to pull and change to make the difference in losing money daily to making money on every sale. This was priceless as I have been trying to figure out what I needed to do and could not find help with this.

Mathea Ford

I have been working with Dawn as a small business consultant for a little over a year and a half. When we first started working together, I was in a difficult breaking point in my life as an entrepreneur, through truthful and encouraging words she helped me on refocusing my goals, create a strategic plan and encouraged me along the process till I started to find success again. One of her greatest attributes is integrity, in the business world it is hard to find but very alive in Dawn.

James Londot

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INTELLECTUAL PROPERTY NOTICE

The Strategic Intelligence Assessment™, Strategic Intelligence Brief™, Strategic Intelligence Annual Plan™, Four M’s Framework™, Breakthrough Number™, ADFP Market Intelligence Diagnostic™, Capacity Planner™, Strategic Intelligence Insights™, and all related Strategic Intelligence methodologies, tools, frameworks, and components are proprietary intellectual property developed by Dawn Kennedy. These materials are protected under U.S. copyright law and common law trademark rights. Unauthorized reproduction, distribution, or use is prohibited.