The 6 Month Program to Create $100k Plus Revenue/Year

(in your products-led business)

 Product Focused

Products businesses are different than service led businesses.

Cashflow management is different.
Inventory and ordering are different.
Pricing and projections are different.
Marketing and sales strategy are different.
So, this program is different.
It’s designed for businesses with physical products and business owners who are ready to create the systems, sales and profits that will bring them into the business they love to run.

Reliable Support

  • 12 weeks of live business training first
  • Then 3 months of mentoring inside the Success Studio
  • With Bonus workshops and a business planning retreat 
  •  6 months of support for your products business 
  • March 7, 2023 to August 31, 2023

Let Us Help

The advice out there isn’t for products businesses and ecommerce. It’s for marketers, and coaches, and those who pay taxes, but keep the rest. 

But you sell a physical product. You have shipping costs. And inventory. And maybe manufacturing considerations.

Internet coaches for service businesses don’t help you. 

But Product-led success can show you, step-by-step how to create a thriving products business in retail, wholesale, ecommerce and in adjacent markets. 

$797.00 x4 $2997.00 PIF$62.00/ week x 52

“With my new pricing formula, I have a real profit margin that I am investing back into creating a new product. I’m also going to hire a part time production assistant. Wow. We’re a real business now. ” – Kaitlyn L. 

Live Modules Every Tuesday at 12pm EST/9am PST/6pm BST Starting March 7th!

The Program 

8 Live Modules:

(12 weeks with 4 implementation weeks)

Mod 1: Your Products & capacity

Mod 2: Inventory & Supply Chain Mgmt.

Mod 3: Profits, Cashflow, and Taxes

Mod 4: Sales Strategy and Agreements

Mod 5: Marketing & Audience

Mod 6: Hiring and Team

Mod 7: Running the Business

Mod 8: Planning for Growth

March 7th-May 30th, 2023


3 Additional Months of Business Support: 

Success Studio Membership

Bi-weekly group calls

Quarterly planning workshop

A 1:1 Call for individual support.

Email Support

  • June 1st-Aug 31st 2023



FY2023 Midyear Retreat 07/2023

Q32023 Planning Workshop 06/2023

Guest classes and trainings with experts



Live Modules Every Tuesday at 12pm EST/9am PST/6pm BST Starting March 7th!


Business Training that is individualized for your unique business needs.


Progressive Modules Build to support your implementation. 

 Live support step-by-step to take your business from start up to sales success. 

Led By a CEO & Expert

CEO, consultant, author, podcaster, business mentor. Your guide. 

Dawn K. Kennedy is the CEO of her own small product led business, Convoy Road Coffee Roasters, LLC, in Van Wert, Ohio, a multi-six figure coffee roastery with five employees. Her passion is teaching other entrepreneurs how to maximize sales and profits to build legacy businesses. 

She has been an entrepreneur for over 11 years and has been consulting and supporting small businesses since 2018. Before then she worked for over 10 years as a consultant and program manager for the United States Army and for small and large businesses in the defense sector. 

She now works across industries to support small businesses by showing them how to manage the mechanics of the business, such as filing a federal 940, as well as identifying new lines of revenue and how to maximize profits.

Her processes, such as the Breakthrough Number and the ADFP Formula, lead her clients to incredible growth that is sustainable.  

Join Now $797 x 4 monthly

Join For $62.00 x 52 weekly

The Live Business Training Modules

  • Mod 1: Your Product(s)
    • Capacity, Production, Sourcing
    • Costs, Pricing, and Profits
    • Margins and Projections
  • Mod 2: Inventory Management
    • Inventory Tracking Systems
    • Ordering and Spending
    • Supply Chain and Vendors

  • Mod 3: Profits, Cashflow, and Taxes
    • Financial Organization
    • B Number and Sinking Fund
    • Taxes and Holding Accounts
  • Mod 4: Sales Strategy 
    • Sales Strategies
    • ADFP Process & Lines of Revenue
    • Sales Agreements
  • Mod 5: Marketing and Audience
    • Identifying Marketing Channels
    • Mission, Vision, and Messaging
    • Creating a Marketing Plan

  • Mod 6: Hiring and Team
    • Identify the Position You Need
    • Job Descriptions and Hiring
    • Training New Employees
    • Mod 7: Running the Business
    • Running the business day to day
    • Finding opportunities
    • Decisions and Your Vision for Growth
  • Mod 8: Planning and Growth
    • Goals, Bottlenecks and Triggers
    • Annual & Quarterly Planning

Live Modules Every Tuesday at 12pm EST/9am PST/6pm BST Starting March 7th!

Product-led businesses have different needs.

Whether you manufacture the products you sell, or you are a reseller, you’ve got distinct business needs beyond mindset and marketing strategy. 

You have inventory and ordering needs, cash flow worries, a production schedule to shift, and just not a lot of time to get it all done. 

And no matter how much you LOVE what you do, you may always feel like your business is running you!

Joining Product-Led Success turns that feeling around so you are running a business you love with support in implementing systems, increasing sales, and maximizing profits. 


“Thank you for the strategic planning and customization of my business.”- Katie H.

Is PLS for You?

  • Your business has physical products.
  • You’re tired of the revenue rollercoaster. 
  •  You are ready to learn some killer strategies for maximizing your profits. 
  • You are looking to learn how to run your business day to day with systems that work.
  • You want to identify the bottlenecks that are preventing your business from growing.

Support for Your Unique Business

Product-Led Success supports YOUR business. you have a unique product or a unique way of delivering your product to the world.  So, there is no cookie cutter here. 

On every call there is hotseat support available to get your questions answered and to help you make the business decisions you need to keep moving into your vision. 

You will learn business mechanics in every module, then will implement them in the best way for your own venture. Your business your way with real success and more structure, sales, profit, and joy. 

$797.00 x4 $2997.00 PIF

$62.00/ week x 52

What Client’s Say

“I have a very clear picture of next steps and what I need to do to get my company back on track and I know it’s doable.  You showed me based on the numbers what levers I needed to pull and change to make the difference in losing money daily to making money on every sale.  This was priceless as I have been trying to figure out what I needed to do and could not find help with this. “

– – Mathea F.

Dawn is incredible! She is so helpful, patient, caring and knowledgeable!!!! Her PLS program and Success Studio has made things easy and clear! I’ve been able to identify areas I need to work on, got clarity and the structure I have needed for my apparel company after years of feeling lost! I am forever grateful 🙏

– Shelley V.

Live Modules Every Tuesday at 12pm EST/9am PST/6pm BST Starting March 7th!

Join Product-Led Success


PIF: $2997.00

4x $797.00/month

52 x $62.00/week

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